Use a GTM decision log to preserve context
Practical guidance for use a gtm decision log to preserve context.
Assess the situation
Begin with the choice, owner, context, alternatives, evidence, and assumptions. Separate direct evidence from assumptions so the team understands what is known before choosing action.
Design the practice
Build the workflow around expected consequences plus a date, threshold, or evidence-based review trigger. Give every commitment a named owner and keep claims narrower than the evidence available.
Operate and improve
On a regular review cadence, mark decisions retained, revised, or reversed without hindsight blame. Preserve the result and reasoning so the next decision starts with context rather than memory.