Audit your GTM meeting inventory
Practical guidance for audit your gtm meeting inventory.
Assess the situation
Begin with each meeting’s purpose, owner, inputs, outputs, cadence, and recent decisions. Separate direct evidence from assumptions so the team understands what is known before choosing action.
Design the practice
Build the workflow around live time reserved for decisions, sensitive discussion, and complex coordination. Give every commitment a named owner and keep claims narrower than the evidence available.
Operate and improve
On a regular review cadence, give retained meetings agendas, decision records, and cancellation rules. Preserve the result and reasoning so the next decision starts with context rather than memory.