Run a GTM retrospective from evidence
Practical guidance for run a gtm retrospective from evidence.
Assess the situation
Begin with the original objective, assumptions, decisions, customer signals, and results. Separate direct evidence from assumptions so the team understands what is known before choosing action.
Design the practice
Build the workflow around analysis of expected versus observed outcomes and the mechanisms behind gaps. Give every commitment a named owner and keep claims narrower than the evidence available.
Operate and improve
On a regular review cadence, assign a few testable improvements and revisit them in the next planning cycle. Preserve the result and reasoning so the next decision starts with context rather than memory.