A partner GTM readiness checklist
Resolve key questions before two companies announce, refer, resell, or co-market.
Understand the decision
Describe the customer situation the partnership improves and why the combined path beats separate action. Agree on audience, use case, limitations, and proof. An announcement alone is not an operating case.
Put the practice to work
Document lead handling, account conflicts, qualification, customer communication, data access, consent, brand approvals, support, escalation, and exit conditions. Name functional owners because ambiguity becomes visible first to the customer.
Review and improve
Test handoffs with a small appropriate set of accounts or one joint activity. Capture response time, customer questions, exceptions, and work created. Expand only when both teams can repeat and explain the experience.