Product launch assistant checklist for busy founders
A launch checklist that helps a remote assistant keep GTM work visible and on schedule.
Build one launch source of truth
The assistant should maintain one launch tracker with owners, dates, asset links, approvals, risk notes, and current status.
When status lives in one place, the launch lead spends less time asking for updates and more time clearing the hard decisions.
Track assets by stage
Group assets as briefed, drafted, reviewed, approved, scheduled, and live. This makes gaps visible before launch week.
The assistant can also chase missing inputs, prepare agenda notes, and keep final links ready for sales and support.
Close the loop after launch
Post launch support matters. Capture what shipped, what slipped, which questions came from sales, and which assets need refresh.
A clean retrospective gives the next launch a better starting point.