Set up expiry rules for sales enablement assets
Practical guidance for set up expiry rules for sales enablement assets.
Assess the situation
Begin with assets with claims, proof, policies, integrations, comparisons, and owners. Separate direct evidence from assumptions so the team understands what is known before choosing action.
Design the practice
Build the workflow around risk-based review triggers and visible approval status where sellers work. Give every commitment a named owner and keep claims narrower than the evidence available.
Operate and improve
On a regular review cadence, renew with evidence, replace, or archive every expired asset and duplicate. Preserve the result and reasoning so the next decision starts with context rather than memory.