Best fit
GTM leaders who have defined research questions but need repeatable evidence collection and organization.
Problems this role helps solve
- Useful market evidence is buried in unsourced notes and disconnected browser tabs.
- Prospect and segment lists use inconsistent fields, labels, and inclusion rules.
- Research handoffs take too long because reviewers cannot trace statements to sources.
Deliverables this assistant can own
- Source-linked research briefs organized around the questions supplied by your team.
- Dated source logs that distinguish observed facts from internal interpretation.
- Normalized prospect or segment lists using your approved selection criteria.
- Clean interview notes and theme tables for a qualified researcher to analyze.
A practical weekly workflow
- Confirm the assigned questions, definitions, date range, and allowed source types.
- Capture evidence with URLs, access dates, and concise factual notes.
- Normalize the material and flag gaps or conflicts for the research owner.
Tools and access
- Approved web, database, and document sources
- Spreadsheets and source-register templates
- CRM or data tools with the minimum access needed for the assignment
Access should be limited to the systems and permissions required for the approved work.
What stays with your GTM lead
- Research method, market definitions, and sampling choices
- Interpretation of evidence and strategic conclusions
- Compliance decisions and use of customer or personal data
Turn an execution gap into a defined support role
Share the recurring work, systems, and approval boundaries. The next conversation can focus on role fit and a practical starting scope.