Build a GTM Weekly Report
A weekly view of pipeline, launches, experiments, and risks.
Set the scope
Build a GTM Weekly Report starts with a written boundary. Name the event, the source, the owner, the evidence, and the point where the work must stop.
The main risk is that a report can mix definitions or omit the denominator. Record the source and time before changing a status.
Capture the evidence
A usable record includes metric, definition, source, owner, and period. Keep the source beside the record so another reviewer can reconstruct what happened.
The GTM operations lead confirms the decision or exception. The support role can assemble approved data, check definitions, and route questions, but should not fill a gap with an assumption.
Separate preparation from judgment
Decisions about strategy and reporting decisions remain with the authorized owner. Use three labels: proceed, pause for missing evidence, and escalate.
Apply the labels to real examples. The record should show the current state and the next owner.
Run the review
Review definition changes, missing data, and late updates. Sort by age, owner, and exception reason.
For example, two reports show different pipeline counts. Record what evidence was available and who owned the next step.
Pilot one workflow
Start with one report. Test the checklist on a small batch and review exceptions with the owner.
Expand only after the workflow produces a reviewable record and a predictable review rhythm.
Related GTM guides
Frequently asked questions
What should stay with the accountable owner for GTM reporting?
Decisions about strategy and reporting decisions and any exception outside the written rule stay with the authorized owner.
What should the support role record?
The approved action, source evidence, current status, exception, and next owner.