Build a GTM Launch Readiness Checklist
A checklist for dependencies, owners, approvals, and go-live.
Set the scope
Build a GTM Launch Readiness Checklist starts with a written boundary. Name the event, the source, the owner, the evidence, and the point where the work must stop.
The main risk is that a launch can proceed with an unowned dependency. Record the source and time before changing a status.
Capture the evidence
A usable record includes workstream, owner, dependency, evidence, approval, and go-live. Keep the source beside the record so another reviewer can reconstruct what happened.
The launch lead confirms the decision or exception. The support role can track readiness, check evidence, and route blocks, but should not fill a gap with an assumption.
Separate preparation from judgment
Decisions about launch and priority decisions remain with the authorized owner. Use three labels: proceed, pause for missing evidence, and escalate.
Apply the labels to real examples. The record should show the current state and the next owner.
Run the review
Review open dependencies, readiness gaps, and unowned items. Sort by age, owner, and exception reason.
For example, a launch lacks a support readiness owner. Record what evidence was available and who owned the next step.
Pilot one workflow
Start with one launch. Test the checklist on a small batch and review exceptions with the owner.
Expand only after the workflow produces a reviewable record and a predictable review rhythm.
Related GTM guides
Frequently asked questions
What should stay with the accountable owner for launch readiness?
Decisions about launch and priority decisions and any exception outside the written rule stay with the authorized owner.
What should the support role record?
The approved action, source evidence, current status, exception, and next owner.